Most exhibitors can't tell you if their last show was worth it. We design booths around a single goal: making sure yours is.
The show cost $40K — flights, space, booth, staff. But when someone asks how many deals it generated, you change the subject. You're not alone. Most exhibitors have no framework for measuring what the floor actually produces.
Same banner stand. Same tablecloth. Same pitch deck on a monitor nobody watched. When your booth looks like the twelve booths around it, attendees have no reason to stop. Your $40K show budget made zero impression.
The graphics were the wrong size. Shipping arrived the morning of setup. The team had no idea who was supposed to staff which hours. A bad setup experience poisons the whole show — and it's completely preventable.
These aren't edge cases. They're the baseline for exhibitors who treat the booth as a box to check. We exist for the ones who want it to do more.
Three concepts built around your show, your audience, and one clear goal: stopping the right people in their tracks. Not templates — designed from scratch for your brand.
Fabrication, graphics, shipping, setup — coordinated end to end. No chasing vendors, no last-minute panic, no discovering the banner is the wrong size on setup day.
Which shows are worth it. Where to position your booth. How to capture leads that actually convert. We help you measure what the money does — before and after.
Everything from the backwall to the tablecloth, production-ready and on-brand. When every element feels intentional, the whole booth looks like you belong there.
Attendees decide in 3 seconds whether to stop or keep walking. We write headlines and CTAs for that moment — not for a brochure, for a floor full of distractions.
Drayage, freight, crating, and on-site coordination — handled. The hidden costs that surprise most exhibitors are the ones we've already planned for.
Tell us about your company, your show, and what a successful show looks like for you. Takes about 2 minutes.
Three distinct booth directions — layouts, materials, messaging hierarchy — tailored to your show and goals. In your inbox within 24 hours.
Pick a direction. We iterate until every detail is exactly right — design, copy, and production specs locked before anything goes to print.
Fabrication, shipping, drayage coordination, setup. You focus on your show — we make sure the booth is there, intact, and ready to work.
Tell us about your company, your show, and what a successful show looks like for you. Takes about 2 minutes.
Three distinct booth directions — layouts, materials, messaging hierarchy — tailored to your show and goals. In your inbox within 24 hours.
Pick a direction. We iterate until every detail is exactly right — design, copy, and production specs locked before anything goes to print.
Fabrication, shipping, drayage coordination, setup. You focus on your show — we make sure the booth is there, intact, and ready to work.
Meridian had been exhibiting at HIMSS for four consecutive years. Same booth, same messaging, same post-show debrief: “Good conversations, hard to quantify.” Their VP Sales needed to justify a $65K annual show budget to a new CFO. “We needed a booth that could prove itself,” he said.
Three things: the audience, the story, and the layout. Instead of trying to reach every HIMSS attendee, we identified their highest-value segment — OR procurement managers — and built the entire booth experience around that one person. The backwall asked a question only they ask. The layout funneled people into a demo, not a brochure handoff. And we built a simple lead-tracking framework so every conversation had a record.
First time the VP Sales walked into the post-show review with numbers he could stand behind. The CFO approved the following year's budget without a single question about ROI.
“I used to dread the post-show debrief because I couldn't prove the ROI. After working with Project Seven, I had numbers I could actually stand behind. 40% more qualified leads at HIMSS than the year before.”
We've done 12 trade shows in three years. Our Project Seven booth at CES was the best we've ever had — and the fastest to pull together. People were stopping who never stopped at our booth before.
I used to dread the post-show debrief because I couldn't prove the ROI. After working with Project Seven, I had numbers I could actually stand behind. 40% more qualified leads at HIMSS than the year before.
From brief to booth in six weeks. On budget. No surprise invoices. Nothing broken on arrival. I'll never work with a big exhibit house again.
We were always getting lost next to bigger competitors at industry shows. The redesign changed that completely. The concepts they presented understood our customers better than our internal team did.
Every project is scoped and agreed before work begins. If your show or timeline doesn't fit a standard tier, we'll build a custom package. No drayage shocks, no change-order ambushes.
Sharp, professional presence for a single show. Right for first-time exhibitors and lean-year programs.
Complete design and production for exhibitors who need it done right, on time, without surprises.
End-to-end for large formats, high-profile shows, and multi-show annual commitments.
Scope-based pricing · Quoted after your brief · No hidden fees
Booth projects are scoped to your show, size, and production requirements. Basic design packages start in the mid four-figures; full-production programs with vendor management and on-site support are typically a five-figure investment. Large-format and multi-show programs are custom-quoted. Every project is fully priced before work begins — no surprise invoices.
Three design concepts are in your inbox within 24 hours of submitting your brief. Full production — concept approval through fabrication, shipping, and setup — takes 4–6 weeks for standard 10×10 and 10×20 booths. Rush turnarounds of 2–3 weeks are possible when the situation calls for it.
Every engagement includes strategic analysis of your show and audience, multiple design concepts (layouts, materials, messaging hierarchy), complete booth copy written for a busy show floor, and production-ready specs. Full-service programs add fabrication management, vendor coordination, shipping, drayage, and on-site support.
It starts before the show. Define what a qualified lead looks like, set a conversation target, and identify deals you're advancing. On the floor: track badge scans, demo signups, and business cards separately. Match contacts to pipeline within 30 days. We build a simple tracking framework into every engagement so the post-show debrief has numbers.
Yes. We're based in Calgary and work with exhibitors across North America. The majority of our clients exhibit at US shows — CES, HIMSS, FABTECH, SIAL, Natural Products Expo West, and others. Geography is never a constraint.
Most exhibitors treat the booth as the last thing to figure out. It's usually the thing that determines whether the rest of the spend paid off. Fill out the form — takes 2 minutes. Hali reviews it personally and sends back design concepts, booth copy, and a production plan within 24 hours.
hali@projectsevenstudio.com · Calgary, Canada