Your team records its sales calls. Almost nobody has time to learn from them. I review your calls, find what's costing you deals, coach your team to fix it, and set up the tools you already own so the fix sticks.
Hali Reardon, founder. Helped scale StackDX, an energy software company, from $3M to $10M ARR and built its US go-to-market from the ground up.
“We have hundreds of recorded calls and nobody listens to them.”
“I know some reps are losing deals they should win. I just can't tell where.”
“We bought the AI notetaker and I'm not sure it changed anything.”
Founders are still closing. Heads of sales are hiring and putting out fires. That's the job. Meanwhile the recordings hold the most honest data your company has: where deals stall, which questions land, and where the buyer checks out.
I listen to your recorded calls and look at your pipeline to see where the team is today.
I name the 3 patterns costing you the most deals, with examples from your own calls.
I coach your team on those patterns using your calls, not generic training.
Call scoring, regular coaching and tool workflows so the gains don't slip.
I work with whatever you already use: Gong, Fathom, Fireflies, Zoom recordings or plain audio. No new software to buy.
Send me 3 recorded calls. You get a one-page review of what's costing you deals, walked through in 30 minutes.
Book your reviewA baseline, a findings report, a session with your team, a 30-day plan and a results meeting. Credited to your first month if you keep going.
Ask about a pilotOngoing call scoring, coaching and tool setup, measured against your baseline. Fractional sales leadership is available for a small number of teams.
Start a conversationI didn't start in sales. I studied environmental science and spent my first years working in the field. Then I joined StackDX, an energy software company, as an early operational hire and stayed three years, helping take it from $3M to $10M in revenue and building its US go-to-market from nothing.
Inside a growing company, I learned that the founder and the head of sales never get time to step back. Now every team records its calls and new AI tools arrive every quarter, but few teams get their money's worth. Project Seven exists to close that gap.
I don't sell software and I don't care which tools you use. I work with what you already have.
Why “Seven”? My sister's birthday is July 7, and seven has always meant something in my family. There's no strategy behind the name, and I like it that way.
I review your team's recorded sales calls, find the few patterns costing you deals, coach your reps on them, and set up the tools you already pay for so the fix sticks.
Any of them. Gong, Chorus, Fathom, Fireflies, Otter, Avoma, Zoom recordings, or plain audio files. I don't sell software and I'm not tied to any vendor. I work with what you already have.
You choose how to share them. I use them only to prepare your review, I don't share them with anyone, and I delete my copies when we're done unless you ask me to keep them.
The free review takes 30 minutes of yours. A pilot needs one team session and a results meeting; most of the work happens on my side, listening to calls you've already recorded.
B2B companies with roughly $2–10M in revenue and 5–30 reps, usually led by a founder or a first-time head of sales. Especially teams selling to technical buyers in energy, industrial and deep tech.
Calgary, Alberta. I work with companies across Canada and the US.
In 30 minutes, I'll show you what's costing you deals. No charge, no pitch deck.
Book your free reviewPrefer email? hali@projectsevenstudio.com